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Knowledge Center

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Open Houses Do Not Sell

Open Houses Do Not Sell

What is the true purpose of an open house? If you said, “To sell my house,” then guess again. The real answer is not what you think—and the truth is one of the best-kept secrets in the real estate business. The real reason agents line up to do open houses is to...
Real Cost of Selling Your Home with a Realtor

Real Cost of Selling Your Home with a Realtor

The real cost of selling your home for the average american family based on our estimates can exceed 20% of their home equity, when taking into consideration their initial cash outlay (downpayment) when a traditional licensed real estate agent is used.  It’s...
Albany New York Greater Capital Region Market Snapshot

Albany New York Greater Capital Region Market Snapshot

In the Greater Albany Capital Region of New York, there was over $140 million in real state commissions taken from families in 2015. We estimate over $70 million was extracted unessarily by charging a sell-side commission rates.  This is based on over 10,000 single...
10 Low-Cost Tweaks to Help Your Home Sell

10 Low-Cost Tweaks to Help Your Home Sell

Many homeowners won’t even consider listing their home, because they can’t afford extensive remodeling to get it ready for sale. But sometimes it’s not the major renovations that buyers notice. Consider this checklist of cheaper to-do’s in advance of your first...
7 Must-Dos on the Day You Show Your House

7 Must-Dos on the Day You Show Your House

The “For Sale” sign is up. You’ve completed the big projects and the little tweaks, so you’re hopeful your efforts will pay off with a quick and profitable offer. But now comes the most critical part of the home-selling cycle: the day of a showing or an open house. A...
The Real Estate Cartel

The Real Estate Cartel

The traditional real estate industry has been notorious to try to block competition and market participants that benefit the consumer. In 2016, there is no reason why a home seller should pay 5-7% commission to sell their home.  Over 94% of homeowners search online to...