Tesla CEO and SolarCity chairman Elon Musk just announced a new way to power your home with solar power. The product is called Solar Roof, and it’s designed to replace traditional shingles with compact solar panels. The design and technology is outstanding from what has been revealed and it will be manufactured in Buffalo, New York.
Elon explained, “It’s a solar roof as opposed to a module on a roof. I think, this is really a fundamental part of achieving a differentiated product strategy – it’s not a beautiful roof that it is a solar roof, it’s not a thing on a roof, it is the roof. That’s … quite a difficult engineering challenge, and not something that is available really anywhere else that is at all good. I think this will be something that’s quite a standout. So one of the things I’m really very excited about the future.”
Musk told the audience, “The interesting thing about this is that it actually doesn’t cannibalize the existing product of putting solar on roof. Essentially if your roof is nearing end-of-life, you definitely don’t want to put solar panels on it because you’re going to have to replace the roof. So, there is a huge market segment that is currently inaccessible to SolarCity, because people know they’re going to have to replace their roof. You don’t want to put solar panels on top of a roof you’re going to replace.
“However, if you are close — if your roof is nearing end-of-life — you’ve got to get a new roof anyway. There are 5 million new roofs a year just in the U.S. And so, why not have a solar roof that’s better in many others ways as well. We don’t want to show all of our cards right now, but I think people are going to be really excited about what they see.”
The solar roof will be manufactured at the new SolarCity Gigafactory in Buffalo, NY. Elon stated, “it’s really important to manufacturing in-house because its panels control the aesthetics and ideally really design. It’s kind of like making a custom car, like when somebody orders a car from Tesla. They will pick a wide array of options. That car will be custom made to their preferences. You really want the roof custom made to the individual customer as a kit and then sent to…the delivery team to get installed.”
For a complete overview, you can view the Youtube video below: