With nearly 100% of all buyers searching for homes online, virtual home staging and curb appeal should be the biggest priority when preparing a home to sell, along with positioning the home to gain the greatest visibility. Optimize the impact of your virtual home staging and market exposure through online syndication.
They say a picture is worth a thousand words, but when selling your home it can be worth thousands, literally. Today’s buyers start their home search online searching for a home online before they ever contact an agent. Your home’s listing photos are the first impression that a prospective buyer will have as they search market inventory online, so it’s recommended that your listing photos are prepared professionally and arranged in such a way that tells a story, not just uploaded randomly. Think of listing photos as an invitation to your home. Despite how important this is, the industry seems to not get it, especially licensed real estate agents. I have seen listing photos with dogs, people, trash and other random items in sight, as well as photos taken in poor lighting and from bad angles.
Your home’s photos need to be enticing. Think about what your reaction would be if you were shopping for a hotel room online and saw any of the things I listed above. You would move on and look for a room somewhere else! As the homeowner, depending on the online partner with which you work, you may be the one responsible for providing photos and other material (such as a walk-through video) to support your home’s online display.
With models like DwellOwner, professional photos are included in select listing package and there are also a plethora of third-party services available if a home-seller wanted to take photos. We use an in-house professional photographer that is highly trained.
Online virtual display requires more than just posting random pictures or posting a listing on a local real estate website. Buyers now look for video walk-throughs — soundless videos that can be shot directly from your mobile — that allow you to highlight a home’s layout, landscape and key features that provide potential buyers with a feeling of what it’s like being in a home. Video walk-throughs should be no longer than 1-2 minutes, so keep that in mind when putting one together. Most mobile phones have video capabilities so it’s very easy to prepare and edit a video walk-through yourself.
Cisco Systems, Inc. estimates that more than 80% of all internet traffic will be video by 2019. 1 In the U.S. the stats are even higher, at 85%. Over half of the world’s population will have access to the internet by that time.
The new curb appeal is online optimization with nearly 100% of homebuyers searching for homes online! At DwellOwner, we not only practice the above, but literally wrote the book in 2016 on the best methods to enhance the success of your selling your home at the best price and terms.